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KSTP 5
2024
Rival rideshare companies prepare for Twin Cities as Uber and Lyft threaten to leave
Published 2024
Note: This page summarizes external press coverage of HICH. For the full article, use the link below.
KSTP 5 Eyewitness News covered the competitive landscape emerging in the Twin Cities rideshare market as incumbent platforms threatened to exit over Minnesota's new driver pay regulations.
The TV news segment featured HICH founder Mustafa Sheikh, who explained the company's model and mission. Sheikh's quote from the coverage became widely shared: "We believe that the drivers and the company can sit down and eat the cake" — rather than fight over the crumbs left behind by larger platforms.
The KSTP coverage brought HICH to a broader Minnesota audience beyond the rideshare driver community, raising awareness of the company's zero-commission model among potential riders across the Twin Cities.
Read the full article on KSTP 5's website.
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