The Blog

Stories & Updates

The HICH Blog

News from the road, stories from our drivers, and the thinking behind how we're building rideshare differently in Minneapolis.

From the HICH Team

Straight from the people building the ride: our thinking, our values, our mission.

01 Company
CompanyMay 2026 · 5 min read

Why We Charge a Subscription Instead of Taking a Cut of Your Fare

Most rideshare companies earn more when you earn more. That's the whole problem. We flipped the model.

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02Drivers
DriversApril 2026

The First 2,000 Drivers Earn Equity. Here's What That Actually Means.

Ownership isn't just a word we put on a website. The first 2,000 drivers who join HICH earn a real stake in the company. We want to be transparent about what you're signing up for, because you deserve to know before you drive.

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03Story
StoryMarch 2026

Why We Started in Minneapolis (And Why That Was Never an Accident)

Minneapolis has one of the most organized driver communities in the country. When Uber and Lyft threatened to leave in 2024, drivers didn't wait. They built alternatives. That energy is exactly why founder Mustafa Sheikh came here first.

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04Safety
SafetyFebruary 2026

Safety Isn't a Feature. It's the Foundation, For Drivers and Riders Alike.

We built safety into both apps from day one: background checks, in-app emergency tools, and a direct line to our team 24/7. Because trust runs both ways. You trust us with your ride, and we take that seriously.

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In the Press

Sahan Journal · Aug 2024

Third Uber and Lyft alternative, Hich, to launch in Minneapolis next week

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Star Tribune · Aug 2024

Hich, an immigrant-owned rideshare company, is ready to launch service in Twin Cities

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KSTP 5 · 2024

Rival rideshare companies prepare for Twin Cities as other apps threaten to leave

Watch on KSTP →
Sahan Journal · March 29, 2024

"Rival rideshare apps start signing up Minneapolis drivers as Uber, Lyft exit looms"

As Uber and Lyft threatened to exit over the minimum-pay ordinance, drivers lined up for alternatives. Sahan Journal covers HICH's Bloomington office and Sheikh's pitch to the city's East African driver community.

Read on Sahan Journal →
Star Tribune · 2024

"Minneapolis Uber and Lyft drivers say they'll start their own rideshare co-op"

The Star Tribune chronicles the movement of Minneapolis drivers organizing around driver-owned rideshare, the same wave of energy and frustration that HICH was built to meet and lead.

Read on Star Tribune →
Star Tribune · 2024

"Uber, Lyft competitors bullish over future in Twin Cities"

As HICH, MyWeels, and Wridz launched in Minnesota, the Star Tribune assessed the new rideshare landscape and why the companies betting against Uber and Lyft dominance are feeling confident about the road ahead.

Read on Star Tribune →

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