Third Uber and Lyft alternative, Hich, to launch in Minneapolis next week
Sahan Journal — a publication serving Minnesota's East African immigrant community — covered HICH's upcoming launch on August 15, 2024. Reporter Alfonzo Galvan detailed the company's flat subscription model and its significance for drivers in the community.
The article highlighted HICH's founding philosophy of "conscious capitalism" — the belief that drivers, riders, and the company can all benefit fairly from the same platform. Founder Mustafa Sheikh was quoted: "There's a way I can make money. And I can make my investors money without stepping on the workers."
The Sahan Journal coverage reached directly into the East African driver community that makes up a significant portion of Twin Cities rideshare drivers — a key audience for HICH's launch and long-term growth.
Read the full article on Sahan Journal's website.
Read on Sahan Journal ↗