Sahan Journal · March 29, 2024

Rival rideshare apps start signing up Minneapolis drivers as exit looms

As major rideshare platforms threatened to exit Minnesota, HICH opened its doors to drivers at its Bloomington office.

← Back to Blog
Sahan Journal March 29, 2024

Rival rideshare apps start signing up Minneapolis drivers as Uber, Lyft exit looms

Published March 29, 2024
Note: This page summarizes external press coverage of HICH. For the full article, use the link below.

When major rideshare companies threatened to exit Minnesota in early 2024 over a new minimum pay ordinance, thousands of drivers faced uncertainty about their livelihoods. Sahan Journal covered how alternative rideshare apps, including HICH, moved quickly to fill the gap.

HICH set up a physical office in Bloomington and began meeting drivers in person — including at MSP Airport — to explain the platform and sign up new drivers. The in-person approach, with outreach conducted in native languages, was key to building trust in the East African driver community.

The article documented the broader movement of Twin Cities drivers organizing around alternatives to the major platforms, with HICH positioned as one of the most driver-friendly options due to its zero-commission model and equity offering.

Read the full article on Sahan Journal's website.

Read on Sahan Journal ↗